Niche AM is the innovative investment boutique meant to enrich and bring new ideas to the asset management industry.
Recently set up, Niche AM provides investors with a different and unique service based on niche investing. The aim is to spot and anticipate trends inversions, major events, technology disruptions and, in general, significant changes that the market does not see (yet), and the industry does not adequately cover (yet), giving the clients more opportunities to invest. And we do invest responsibly. We all must.
Niche AM’s aim is to apply its approach to the traditional business as well as to create an innovative and imaginative one: Niche Jungle.
The company is based in London, registered in England and Wales (10805355) and authorised by the FCA (Rn 783048).
Massimo after few years as credit analyst and auditor in 1999 landed a job at Symphonia sgr, a mid-size Italian asset manager, where he was first financial analyst, then fund manager assistant, and from 2001, fund manager. He had the privilege to work directly with Angelo Abbondio, the iconic Italian investor and the founder of Symphonia.
From 2006 to the end of 2017 he took care of most of the company global equity assets, directly managing about 1,5 bln usd of aum spread over many mutual funds and institutional mandates, covering different geographies (Europe, Usa, Emerging Markets, Asia, small caps, Global), products (equity, thematic, balanced, flexible, total return), asset classes (equity, gov bonds, corporate bonds, etfs, third parties funds). While doing so he also reorganized and led from 2006 to 2012 the Symphonia Multisicav sgr, a Symphonia sgr sister investment company focused on funds of funds.
In 2010 Andrea Andreis joined Massimo to help him to manage these assets.
In 2013 Massimo pushed the company to launch an electric vehicles fund. He studied with Andrea for almost two years the sector and in 2015 the fund was launched and it was globally the first of its kind. During Massimo and Andrea tenure (2,5 years) the fund recorded a performance gross of fees of about 60%.
From 2005 to early 2018 Massimo was director of Symphonia Lux and from 2015 to 2016 director of Leo Fund ltd, a small Uk asset manager. Massimo is CIIA and holds a degree in economics from the University of Turin. During the many years spent in Symphonia the products managed by Massimo gained several awards.
He left Symphonia in February 2018 as Head of Equity to found Niche AM.
Andrea started in 2002 as a financial analyst for Studi&Investimenti, an independent research provider specialised in small caps, and then moved to Banca Intermobiliare (Symphonia parent company) in 2007 where he was senior analyst in the financial research department. Here he covered several Italian and European micro and small caps in different capacities: independent research, specialist and IPO bookrunner. He specialised in uncovered and undercovered small and micro cap companies.
In 2010 Andrea started to collaborate with Massimo in the role of buy-side analyst, helping him to cover the European small cap universe. This turned out to be a fruitful venture. Then he moved to be a fund manager assistant and then a fund manager, helping Massimo to manage the global equity assets. In particular Andrea focused on the small and micro caps of a series mutual funds and institutional managed accounts, spreading his coverage over Asia, Europe and Usa. Andrea holds a degree in economics from the University of Turin.
Andrea left Symphonia in December 2017 to co-found Niche AM.
Fabrizio boasts more than 22 years of experience in the financial industry mostly spent as Head of Back Office in Banca Intermobiliare, an Italian listed bank, specialised in Wealth Management.
In this capacity he helped to create processes, oversaw the many risks associated with operations and interacted with the main Italian and international regulators and with the main functions of the bank and of its investment firm (Symphonia sgr).
Here Fabrizio met and worked with Andrea and Massimo for many years.
This successful collaboration continues now in Niche AM.
Lorenzo boasts a significant experience in Risk and Compliance, having held several roles in that fields around the world over two decades, working for industrial conglomerates as well as for leading investment banks as BBVA, Bank of America and JPMorgan. Lorenzo’s oversight represents a solid and prestigious pillar for Niche AM.
Besides being chartered accountant and lawyer, Edmondo boasts a deep expertise in tax and legal audit of financial services firms. He is also an academic. He is professor at Scuola di Amministrazione Aziendale and at Scuola Superiore E. Vanoni in Turin and lecturer at the University of Turin. He is also a contributor of Il Sole 24 ore, the leading financial newspaper in Italy.
Edmondo brings further experience, credibility and oversight capabilities to the Board of Niche AM and we are delighted of his endorsement.
Roberto Bissoli is a highly regarded and reputable manager with 18 years of experience in the industry. He is Chief Executive Officer at UK asset manager Pentalpha Capital Ltd. Prior to moving to London, Roberto was based in Lugano, where he was the deputy CEO at Saint George Capital Management (Fondiaria-Sai grp). He began his career as a Hedge Fund Manager at Banca Zarattini. His hands-on experience in the asset management helps to supervise the compliance and risk management procedures and their implementation.
Corriere Economia – 19th June 2023 – The best ‘Technology’ equity funds.
Niche Asset Management Asian Value Fund secures Best300 funds award from CFS Rating – Pharus Asian Value Niche Fund included in the best Flexible Total Return category.
Niche Asset Management wins prestigious Italian asset management award – Electric Mobility Value Niche fund awarded for “Best technology equity fund” category at the at the 25th edition of the Premio Alto Rendimento, promoted by Il Sole 24 ORE.
The Niche AM team has been awarded at the Citywire Italia Awards 2022 – Our fund managers – Massimo Baggiani and Andrea Andreis – were distinguished as Best Manager of the Year 2022 in the “Flexible Multi-Asset Euro” category at the Citywire Italia Awards 2022
Milano Finanza – 10th December 2022 – Electric, sharing and 5G: how to invest in the cars of the future
WealthBriefing – 11th November 2022 – What’s New In Investments, Funds? – Niche Asset Management
Sole 24 Ore – Plus – 30th July 2022 – Technology. Opportunities resurface in a sector punished by rising rates.
Corriere Economia – 12th April 2021 – Beijing’s push to prime the electric engines.
I 300 Migliori Fondi – 2021 Edition – April 2021 – Our fund – Pharus Electric Mobility Niches – launched in 2019, has been rated best performing fund in 2020 by CFS Rating in its celebrated annual publication “The 300 best funds”, within the category “Balanced Equity Funds”.
Milano Finanza – 13th March 2021 – Electric Mobility Niches: one of the best performing funds focused on the electric mobility in the first two months of 2021.
Investire – 14th December 2020 – Korea Mon Amour.
La Verità – 16th July 2020 – Thoughts on the electric mobility outlook.
Cassa Centrale press release – 2nd October 2019 – All ready for NEF Ethical Global Trends SDG: the world’s first ethical value fund to combine quantitative and qualitative analysis.
Citywire – September 2019 – Asian Niches fund: a vehicle to get exposure to value and unique areas.
Bluerating – January 2019 – Niche AM: It’s all set for the launch of Asian Niches fund.
The information on this website is for informational purposes only. Use of this website is subject to the following terms. By using this website, you are deemed to have accepted these terms.
This Site is not directed at, or intended for distribution to or use by, any person or entity who is a citizen or resident of or located in any jurisdiction where such distribution, publication, availability or use would be contrary to applicable law or regulation or which would subject the firm to any registration or licensing requirement within such jurisdiction, such as the United States (but not limited to).
Neither this website, as a whole, nor any part hereof shall constitute an offer of or the solicitation of an offer to invest, or the sale of securities, nor shall there be any sale of any investments or commitments in connection with this website in any jurisdiction in which such offer, solicitation or sale would be unlawful, including the United Kingdom and the United States.
The contents of this website do not constitute investment, legal, tax or other advice and should not be taken as such. Niche Asset Management Limited acts as investment manager to funds on behalf of institutional and professional clients and does not offer investment advice or opportunities to retail clients as defined in the FCA handbook COBS 3.4.
The regulated services provided by Niche Asset Management Limited are only accessible to Eligible Counterparties or Professional clients as defined in COBS 3.5 & 3.6 or in the case of Fund investors COBS 4.12 of the Financial Conduct Authority handbook. As the firm is not permitted to deal with Retail clients this means that the same levels of protection afforded to Retail Clients would not be available to prospective clients of the firm. Please seek independent professional financial and legal advice if you are unsure of your categorisation.
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